Ask the question
you can't ask
your board.
Marketing counsel from people who've held the seat you're in.
Most agencies sell you their process.
We sell you our judgment.
The kind that only comes from having been wrong at scale —
from watching a $12M campaign miss because the brief was wrong,
not the media buy.
We left because we were tired of selling decks. We built AgencyPortal because the clients who needed the most help — the Series B founder who just hired their fifth VP of Marketing, the third-generation family business going digital for the first time — deserved counsel, not campaigns.
73years
Combined CMO experience
$2.1B
Media budgets managed
14
Category-defining launches
3exits
Clients taken to IPO
People who've
earned the opinion.
We don't hire for pedigree. We hire for scar tissue.
Co-Founder & Chief Strategist
Margaret Osei-Bonsu
“22 years. Four IPO launches. One philosophy.”
Former CMO at Meridian Health Systems and Axiom Capital. Built the brand playbook for three unicorns before they were unicorns.
Co-Founder & Media Architect
Daniel Whitmore
“18 years. $800M in media. Zero wasted impressions.”
Former Global Media Director at Saatchi & Saatchi. Pioneered performance-brand integration before the industry had a name for it.
Partner, Brand & Narrative
Priya Nambiar
“14 years. Three category disruptions. Still counting.”
Built brand voice for Citrus Health, Landmark Foods, and two nonprofit campaigns that each raised over $40M.
The work speaks
for itself.
Every case below represents a client who needed strategy, not just execution. The numbers are real. The names are protected.
B2B Technology
Series B SaaS
Repositioned mid-funnel after two failed product launches
312%
Pipeline increase, 90 days
$4.2M
New ARR attributed to brand shift
“The product wasn't the problem. The category frame was. We rebuilt the ICP from scratch.”
Retail · 3rd Generation
Regional Family Grocer
First digital campaign after 61 years of word-of-mouth only
41%
Foot traffic lift, 6-month pilot
2.1×
ROAS on hyper-local paid
“Heritage is a positioning advantage, not a liability. We stopped hiding the age.”
Environmental Advocacy
Conservation Nonprofit
Donor acquisition plateau despite strong mission
$2.8M
Raised, single campaign cycle
68%
First-time donor conversion rate
“Donors give to people, not causes. We put three field scientists on camera and said nothing else.”
Consumer Health
DTC Health Brand
Over-indexed on performance, brand equity at zero
−38%
CAC reduction after brand investment
4.8×
LTV improvement, 12 months
“Performance without brand is a leaky bucket. We plugged the hole before turning up the tap.”
We work with
three kinds of clients.
Hover to see if you recognize yourself. If you do, the assessment below was written for you.
Series B · $5M–$30M ARR
The Scaling Founder
You've outgrown the freelancer patchwork. You have a VP of Marketing but no strategy above them. Every channel is a separate conversation.
"You said yes to three different agency pitches last quarter and hired none of them."
What you'll leave with
A unified channel architecture and a brand brief that your whole team can execute against.
This is us →2nd or 3rd Generation · Going Digital
The Family Business
Sixty years of reputation and you're not sure how to carry it online without cheapening it. Your nephew built the website. It shows.
"You know your story is the differentiator. You just don't know how to tell it to a 34-year-old who's never heard of you."
What you'll leave with
A digital presence that honors the legacy and actually converts the next generation of customers.
This is us →Mission-Driven · Donor Acquisition
The Nonprofit Director
Your campaigns move impressions but not donors. The board wants metrics. Your team is exhausted and under-resourced.
"You've run the same year-end appeal three years in a row and each year it performs a little worse."
What you'll leave with
A donor acquisition strategy built around the people behind your mission — not the mission statement.
This is us →Diagnose Your
Marketing.
Six questions. No email required until you see your results. Five minutes of honesty in exchange for a decade of pattern recognition.
Ready to be honest?
The most useful thing you can do in the next five minutes is answer six questions about your marketing — without the optimism you use in board decks.